https://goo.gl/ukDosc
Retailers will be the first to tell you the jean and denim market is experiencing a steep decline in revenue. The main culprit? Athleisure. Retailers are scrambling, making quick decisions about whether to phase jeans out in favor of a product that contradictorily marries athletic and leisure wear. Some insiders worry an athleisure bubble is forming, that it’s nothing more than a trend. But it is a quick and effective revenue bolster. So what is a retailer to do? Perhaps the answer lies in the disability community.